Jubilee Holdings’ subsidiary, Jubilee Asset Management Limited (JAML), has crossed the KES 20 billion mark in Assets Under Management (AUM) for its retail investment funds business, supported by rising investor confidence in the funds’ performance.
Jubilee Asset Management’s rapid growth positions it among the top players in Kenya’s fast-growing Money Market Fund (MMF) market. Broadly, Kenya’s fund management industry has rebounded, underpinned by falling interest rates, which have prompted investors to shift from traditional savings instruments to diversified income products.
“This is a remarkable milestone that marks a 1,000-fold growth in just thirty-four months since the company launched its retail investment funds in December 2022, cementing its position among Kenya’s fastest-growing fund managers,” said Jubilee Asset Management in a statement.
Jubilee Asset Management YoY Growth
Assets under management in the subsidiary’s retail investment funds have grown by 167% in 2025 compared to the previous year, driven by stable inflation and increased investor appetite for licensed Collective Investment Schemes (CIS) that offer strong security and competitive yields.
“This milestone is a testament to the steady rise in investor confidence and the growing appetite for professionally managed investment funds. It reflects a broader shift among Kenyans towards structured saving and investment solutions, driven by greater access, financial awareness, and improved digital experiences,” said Dominic Kiarie, Jubilee Asset Management CEO.
Collective Investment Schemes AUM in Q2 2025
Data from the Capital Markets Authority (CMA) shows that total assets under management by Collective Investment Schemes rose by 20.2% to KES 596.3 billion in the second quarter of 2025, up from KES 496.2 billion in the first quarter. The growth was supported by new CIS approvals and recently registered funds beginning to report, alongside strong expansion in existing schemes.
During the review period, KES 224 billion — equivalent to 41% of industry AUM — was invested in government securities, including Treasury bonds, Treasury bills, infrastructure bonds, and Eurobonds. The least allocation, KES 1.4 billion, was invested in offshore unlisted assets.
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