Safaricom’s money market fund (MMF), Ziidi, has posted a net profit of KES784.28 million in its first 14 months of operation, ending December 2025 — a strong debut that signals how quickly Kenyans are warming up to the product.
The results, released Tuesday, show the fund earned KES1 billion in investment income from a pool of assets backed by KES14.6 billion in investor cash. Operating expenses came in at KES250 million, with an expected loss allowance of KES10.55 million, leaving a healthy bottom line for a fund that is barely over a year old.
How the money is deployed
Ziidi puts customer funds to work in government securities (primarily Treasury bills), call deposits, and interest-bearing accounts with financial institutions. As of December 2025, the fund’s balance sheet showed KES7.48 billion in call deposits, KES4.51 billion in institutional deposits, and KES908.4 million in T-bills.
The fund’s management fee is set at two percent of interest generated per annum, split between its two fund managers — Standard Investment Bank and ALA Capital Limited.
What makes Ziidi different
The product sits inside M-Pesa, which means zero transaction costs moving money in or out. That’s a meaningful edge over rival MMFs, where customers absorb transfer charges from mobile wallets or bank accounts. The minimum investment is just KES100, and daily investments are capped at KES500,000 in line with M-Pesa transaction limits.
Ziidi also now offers a Shariah-compliant option for Muslim investors, replacing interest income with a profit-sharing model, with Safaricom saying it is working to open the fund to chamas and businesses in the future.
The bigger picture
Ziidi is part of Safaricom’s push to evolve M-Pesa from a payments platform into a full financial services ecosystem — a journey that started with peer-to-peer transfers in 2007 and is now reaching into wealth management territory. The numbers suggest the strategy is gaining traction.
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