Multinational retailer Carrefour has announced a franchise and supply partnership with Midroc Investment Group’s subsidiary, Queens Supermarket Plc, for the rollout of its banners, expertise, and products in Ethiopia.
The agreement aligns with Carrefour’s objective of expanding into 10 new countries as outlined in its 2026 strategic plan. Under the agreement, the French retailer will also support Midroc in transforming its existing stores under its banner.
Carrefour International CEO Patrick Lasfargues expressed delight at the partnership, noting that plans to expand the company’s activities in the country are already underway.
“Beyond the rapid transformation of the 13 existing stores, the Midroc and Carrefour International partnership teams are already working hand in hand on the future growth of our activities in the country. By 2028, we project the opening of 17 additional stores,” said Mr. Lasfargues.
On his part, Midroc Investment Group CEO Jemal Ahmed said the collaboration will play a key role in offering Ethiopian consumers high-quality, affordable products and an improved customer experience.
“By leveraging our deep knowledge of the Ethiopian market, the dedication of Midroc teams, and Carrefour’s excellence, we will be able to offer Ethiopian consumers high-quality, affordable products and an experience that perfectly meets their expectations,” said Mr. Ahmed.
Other partnerships by Carrefour
The French retailer has recently partnered with courier service Cargus in Romania and e-commerce company Mercado Libre in Argentina to expand its digital and logistical footprint. The partnership with Cargus will integrate nearly 450 Carrefour stores in Romania into the Cargus Ship & Go system, improving parcel collection and dispatch services. Meanwhile, the collaboration with Argentina’s Mercado Libre is set to facilitate the delivery of fresh produce while addressing logistical challenges.
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