Kenya Airways (KQ), the national carrier, has announced a strategic partnership with European-based TUI Airline Holidays, a subsidiary of the global TUI Group, a move that seeks to enhance KQ’s tourism offerings. The collaboration was unveiled on March 2nd, 2026, in Nairobi, and this will relaunch KQ Holidays. This new platform is designed to provide travelers with a seamless, end-to-end booking experience by integrating Kenya Airways’ extensive global network with TUI’s established proficiency in curated holiday solutions.
The primary objective of KQ Holidays is to reposition Kenya, and by extension – Africa, as a vibrant and compelling leisure destination throughout the entire year. This will be achieved through the creation of well-curated travel experiences that emphasize on sustainable tourism, authentic local engagement, and personalized journeys. The initiative is designed not only to cater to the individual interests of travelers but also to make a positive contribution to local communities and the broader regional economy.
A key feature of the platform is its ability to transform a simple layover into an enriching experience. Passengers transiting through Nairobi’s Jomo Kenyatta International Airport will now have the option to incorporate a short stay into their journey, explore Kenya’s diverse attractions, and then seamlessly continue to their final destination, all this managed within a single, coordinated booking.
“The launch of KQ Holidays marks an important milestone in our journey to enhance customer choice and deliver greater value beyond the flight,” said Julius Thairu, Kenya Airways’ Chief Commercial and Customer Officer
KQ-TUI Partnership to Offer Curated Holidays
He emphasized that by combining TUI’s world-class technology with KQ’s strong brand and extensive network, the airline can now offer travelers curated holiday experiences that showcase the best of Kenya and its wider network, all while actively supporting sustainable tourism growth. The platform will offer tailor-made packages that can include flights, premium hotel stays, transfers, and authentic local experiences.
Powered by TUI Airline Holidays’ white-label solution. KQ Holidays enables real-time inventory management and personalized travel options, ensuring a seamless journey from the initial inspiration to the final arrival. Customers will enjoy the flexibility of booking services individually or bundling them into dynamic packages to suit diverse travel preferences.
Danyal Kaya, TUI’s Head of Specialist Businesses, expressed the group’s enthusiasm about expanding its expertise into the African market through this partnership. He noted that by leveraging TUI’s technology platform and extensive travel knowledge, Kenya Airways will be well-positioned to drive additional revenue, offer distinctive experiences, and broaden its customer base.
With the launch of KQ Holidays, travelers can now experience Kenya in a manner that is seamless, personalized, and meaningful, all while contributing to the growth of sustainable tourism and the local economy.
Also Read: CDSC Proposes Revision of rates including an increase of 0.04% increase on the CDSC Levy
