East Africa’s most valuable publicly traded company, Safaricom PLC, has partnered with Naivas Supermarket to avail 5G Home Internet devices across all Naivas outlets across the country.
Safaricom’s strategic partnership with Naivas is part of the telecommunications’ firm Silver Jubilee celebrations marking 25 years of operations in Kenya. The partnership is also in sync with Naivas’ celebration of 35 years of service in the country.
According to the telco, the partnership is set to avail its 5G For Home internet solutions closer to customers and thereby enhancing access for those households and businesses seeking reliable connectivity.
“We are proud to partner with Naivas Supermarket to bring our internet connectivity closer to customers. It marks a major milestone in our journey as Safaricom to expanding access to high-speed internet through both traditional and alternative channels.” – Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.
The partnership comes after Safaricom partnered with retailer Quickmart to accelerate 4G and 5G Home Internet access across all its 61 outlets countrywide. 4G and 5G routers are retailing at KES 2,999 at authorized dealers, retail shops, online e-commerce platform Masoko.co.ke, in addition to Quickmart and Naivas.
Statistics from the Communications Authority of Kenya indicated that 5G subscriptions in Kenya were 1.2 million in June 2025, a growth of 0.5 million from June 2024.
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