Safaricom M-PESA wealth management fund Ziidi Money Market Fund (Ziidi MMF) recorded remarkable growth in the first six months ended September 2025, driven by rising demand for digital investment solutions through the M-PESA platform.
Assets Under Management (AUM) surged 1,061.5% in HY2026 to KES 15.1 billion from KES 1.3 billion in the same period the previous year. Similarly, the number of active customers rose sharply to 1.15 million, from 130,000. Revenue grew tenfold to KES 100 million from KES 10 million in HY2025.
Ziidi Money Market Fund growth is attributed to Increased awareness of digital investment and saving solutions, ease of access through seamless integration in the M-PESA app and automated onboarding, and attractive yields.
About Ziidi Money Market Fund
Ziidi Money Market Fund allows users to invest as little as KES 100, earn daily interest, and withdraw funds instantly — providing a seamless and inclusive digital wealth solution. The fund is regulated by the Capital Markets Authority (CMA) and managed by a pool of fund managers, including Standard Investment Bank and ALA Capital Limited.
Collective Investment Schemes
The growing appetite among Kenyans for short-term and low-risk investments has been a key driver of growth in Collective Investment Schemes (CIS). As of June 30, 2025, the total assets under management (AUM) by CISs rose by 20.2% to KES 596.3 billion, from KES 496.2 billion reported at the end of the quarter ended March 31, 2025.
The surge was primarily driven by an increase in CIS resulting from new approvals and additional funds registered in the previous quarters that began reporting in 2025, as well as the general growth of existing CIS. The increase can also be attributed to intensified marketing efforts by the fund managers, easing of interest rates, and stable inflation.
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