The audited financial results for WPP Scangroup PLC for the fiscal year ended December 31, 2025, saw Scangroup’s revenue fall by 16.33%, dropping from KES 2.44 billion in 2024 to KES 2.04 billion in 2025. This decline in growth trickled down to gross profit, which saw a 27.92% decrease to settle at KES 1.45 billion.
The group’s Loss before Tax widened to KES 639.35 million, compared to a loss of KES 426.68 million in the previous year. The Loss for the Year reached KES 713.67 million, a notable increase from the KES 506.74 million loss recorded in 2024. Consequently, Loss per Share worsened to KES 1.61, up from KES 1.17. Because of these results, the directors did not propose a dividend for the 2025 financial year.
The group managed a marginal 2.53% reduction in operating and administrative expenses, bringing them down to KES 2.396 billion due to lower provisions for legacy tax recoverable and savings from a right-sizing program. However, these savings were partially offset by a one-off severance cost of KES 176 million incurred during the restructuring.
There was a 51.69% plunge in interest income, which fell to KES 125.99 million because of lower bank deposit balances and reduced market interest rates. On a positive note, due to a more stable Kenyan Shilling and a stronger performance from its Ghanaian subsidiary the group recorded a foreign exchange gain of KES 51.9 million, a significant recovery from the KES 248.8 million loss reported in 2024.
Balance Sheet and Cash Position
The group’s financial position saw some compression over the year:
- Total Assets decreased by 11.59% to KES 6.33 billion.
- Total Equity declined by 13.98%, settling at KES 3.995 billion.
- Cash and Cash Equivalents experienced a sharp 59.67% drop, falling from KES 2.143 billion at the end of 2024 to KES 864.48 million by December 31, 2025.
WPP Scangroup stock performance
Scangroup’s financial struggles can be seen in its performance on the Nairobi Securities Exchange (NSE). As of April 24, 2026, the stock was trading at KES 2.34. The stock has lost 7.66% of its value since the beginning of the year.
Scangroup is currently undergoing structural changes to improve efficiency. The group is transitioning its Tanzanian operations from a fixed, in-market delivery model to a partnership market access model as of April 2026. This shift is designed to optimize the group’s corporate structure into a leaner, more efficient model that supports operational excellence and reduces overheads.
The management remains optimistic about the future, focusing on strengthening leadership and leveraging its AI-enabled solutions through the WPP Open platform to drive future growth.
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