NSE-listed insurer Britam Holdings Plc has rolled out its Whole Life Insurance Plan, designed to help customers plan for the future, protect their legacy and provide long-term financial security for their families.
The product, which offers lifetime cover, sets itself apart from the traditional term insurance that expires after a set period. Benefits payable to beneficiaries under the plan increase by 3% annually, preserving value over time, while payouts covering death, disability, and critical illness are tax-free.
The offering provides customers with a structured way to transfer wealth, while reducing uncertainty for their families. The Britam Whole Life Insurance Plan offers its customers an option to name its trust management services provider, Britam Trust, as a beneficiary, allowing structured administration of benefits, with clear guidelines on the time frame and process of paying funds to beneficiaries.
Additionally, the plan offers flexible payment structures, with customers able to pay premiums from as low as KES 3,000 per month over 10,15, or 20 years, or opt for a one-off payment.
Britam Expands Long-Term Wealth Protection Solutions
Britam’s Whole Life Insurance Plan expands its suite of long-term protection and wealth management solutions, addressing the increasing demand for products that support wealth preservation, family security and orderly transfer of assets across generations.
“We listened to what customers and partners were telling us: they want protection that is accessible, lasting and built around real-life needs. This plan brings together lifetime cover, flexible payment options and simple entry requirements in a way that supports legacy planning,” said Britam Holdings Plc CEO Mr. Tom Gitogo.
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