East African Breweries Limited (EABL) has launched its inaugural Environmental, Social and Governance report to society. The report provides an overview of the processes and mechanisms EABL has put in place to support communities and do business the right way, detailing the direct impact their sustainability work has on its various stakeholders.
Speaking during the virtual event where the report was launched, PS Kiptoo urged companies to continue supporting and embracing the global agenda for sustainability by meeting their needs without compromising the ability of future generations to meet their own needs.
“It is encouraging to see companies such as EABL embracing the concept of running sustainable businesses and integrating the UN Sustainable Development Goals (SDGs) in their operations. Key to this renewed focus is environmental conservation, on which the future of mankind is pegged on. EABL has been eager to partner with both the national and county governments – co-working with the Ministry of Environment and Forestry for example, in their extensive tree planting activities geared towards environment preservation and conservation. We are also proud of our most recent collaboration for the reinstatement of the National Tree Growing Day, scheduled to kick off in April 2022”, Ministry of Environment and Forestry Dr Chris Kiptoo.
The launch of the sustainability report comes after the recent launch of the Diageo in Society 2030 Strategy, a 10-year comprehensive action plan that will help the company create a more inclusive and sustainable world. It includes targets towards promoting a positive role for alcohol, championing inclusion and diversity, preserving the natural resources and making a positive contribution to the communities where they operate.
EABL Group MD confirmed that the company was taking the lead in developing solutions for different players across their value chain by integrating social and environmental standards into their supply chain, ensuring that the entire business strategy is sustainable.
“We continue to see notable social and economic progress in the communities that we engage with, including the creation of much-needed jobs and increased access to green, innovative farming practices. We are excited to put together the very first report of our sustainability initiatives, impacts and future goals for East Africa”, EABL CEO Jane Karuku.
Some highlights from the report include EABL’s pledge to promote Positive Drinking. In their quest to support informed choices, the company has spread positive messaging, knowledge and awareness to over 13 million people in the region.