Kenya’s leading telecommunications company Safaricom Plc continues to strengthen its presence in financial services through its growing wealth management ecosystem, led by Ziidi Money Market Fund (MMF) and Ziidi Trader.
In its recently released FY26 results, Safaricom Plc disclosed that Assets Under Management (AUM) in its wealth management arm more than doubled to KES 21.0 billion compared to KES 9.6 billion in FY25, driven by increased adoption of digital savings and investment propositions.
Ziidi MMF’s AUM reached KES 18.7 billion, up 151.0% from KES 7.45 billion a year earlier, accounting for 89% of the telco’s total wealth management AUM.
Ziidi MMF pools funds from customers and invests in low-risk, short-term-debt securities such as Treasury Bills, call deposits, and interest-bearing accounts with financial institutions.
The MMF allows users to invest as little as KES 100, earn daily interest, and withdraw funds instantly at zero transaction costs, providing a seamless and inclusive digital wealth solution. The fund is regulated by the Capital Markets Authority (CMA) and managed by Standard Investment Bank and ALA Capital Limited.
Safaricom Expands Beyond Savings with Ziidi Trader
On February 10, 2026, Safaricom launched Ziidi Trader, a platform on the MyOneApp that enables customers to buy and sell listed shares on the Nairobi Securities Exchange (NSE) directly from their mobile phones. The new platform broadens M‑PESA’s Wealth Management proposition beyond savings into active investing, supporting wider retail participation in capital markets.
As at March 31, 2026, active customers under the wealth management arm reached 2.2 million compared to 0.6 million in a similar period the previous year, signaling strong traction in the segment.
Also Read: DTB’s Group Exit From Burundi Yields Gains of KES 592Mn After Selling 84% of its Stake
