Britam Holdings Plc has officially launched its 2025 Sustainability Report, titled Shaping a Sustainable Future Together, marking the final chapter of its OneBritam cycle and a transition toward “ASCEND” 2026–2030 strategy. The report highlights a shift for the Group, moving sustainability to a core lens through which it assesses risk and allocates capital.
In 2025, Britam paid a total of KES 97.3 million in claims to support 402,681 farmers and pastoralists across the region who were affected by climate-related shocks. This was a central theme of the report, the Group’s commitment to closing the protection gap for underserved communities.
The insurer disbursed KES 80.4 million in crop insurance claims, a sector where coverage grew significantly by 83% to reach 294,799 farmers. For the livestock sector, Britam provided coverage to 107,882 pastoralists across Kenya, Uganda, and Tanzania, settling KES 16.9 million in claims to help households recover from losses. These climate-responsive solutions leverage innovative models, such as satellite data and river gauge monitoring, to ensure swift, objective compensation for those most vulnerable to weather volatility.
Britam has achieved a milestone in energy independence, the Group commissioned a large-scale solar power installation at Britam Tower, its headquarters in Nairobi. This project is expected to generate 390,000 kWh of clean energy annually. Meet more than 50% of the building’s total energy needs and offset 198 tonnes of carbon emissions each year, which is equivalent to planting approximately 10,800 trees.
Britam’s conservation initiatives which is largely driven by the Britam Foundation has made significant strides in ecosystem restoration. During the reporting period, the Group planted 86,000 trees (with a focus on the Mt. Elgon Water Tower), restored 444 acres of land, and directly supported 1,358 green jobs within host communities.
The report also underscores Britam’s dedication to social impact, particularly through the Lea Mama maternal health programme. Developed in partnership with FSD Kenya and Jacaranda Health, this value-based healthcare initiative focuses on quality clinical outcomes rather than just access to care.
In 2025, more than 3,300 mothers were enrolled in the programme, which provides a full spectrum of services including prenatal visits, postnatal follow-up, and AI-powered health messaging. The initiative has delivered remarkable clinical results, contributing to a 50% reduction in miscarriage rates and a 73% reduction in post-delivery admissions among participants.
Britam ASCEND 2026-2030 Strategy
The ASCEND 2026–2030 Strategy is the company’s new long-term roadmap aimed at driving growth, sustainability, and innovation across Africa. Building on the success of its previous OneBritam strategy, ASCEND places sustainability and good governance at the heart of the business while focusing on expanding Britam’s presence across the continent, improving customer experiences, strengthening execution, developing talent and partnerships, and accelerating digital transformation.
Through the strategy, the group aims to impact 100 million lives by 2030, become a leader in sustainable finance in Africa, and plant 60 million trees through its Foundation. Ultimately, the plan seeks to help close Africa’s protection gap by providing inclusive and climate-resilient financial solutions that protect individuals and businesses from economic, health, and environmental risks.
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